Levi’s Gets a New Marketing Chief
August 25, 2009 by Stephen Kersey
Filed under Marketing
The Levi’s brand is getting a new global chief marketing officer. Jaime Cohen Szulc has been named to this newly created position at Levi Strauss & Co. He will report to John Anderson, Levi Strauss & Co.’s CEO.
Szulc comes from Eastman Kodak Company where he was the worldwide chief operating officer and managing director of the company’s Consumer Digital Group division. His work at Kodak helped improve consumer experience and operational results.
Said Anderson: “Jaime is a strong, strategic business leader with a deep understanding of how to translate consumer insights into marketing programs that drive growth across geographies and channels. …read more
BICEP Adds Three New Members
March 12, 2009 by Allison Boyer
Filed under Business News
The Business Coalition for Innovative Climate and Energy Policy (BICEP) announced today that three new members would be joining this organization, which was started four months ago by Ceres. Joining founding companies Timberland, Nike, Sun Microsystems, Starbucks, and Levi Strauss are Gap, eBay, and Symantec.
The new members were introduced at a business breakfast and policy forum, hosted by Ceres at the Willard Hotel in Washington, D.C. The group hopes that by joining forces, they’ll have a louder voice in calling for strong U.S. climate and energy policies over the next year. EPA administrator Lisa Jackson opened the forum today, saying,
“Leadership …read more





