Michael Jackson Marketing – A Look Back

With the legendary entertainer Michael Jackson, it’s an interesting time to take a look back and see how companies utilized Michael Jackson’s fame to market their products. Not only did he take entertainment to a new level, Michael Jackson took celebrity marketing to a new level.
In the mid-1980s, Jackson signed a deal with Pepsi to market the soft drink. At the time, Pepsi was a distant second place in the industry to Coca-Cola. But thanks to Michael Jackson’s fame and the all-inclusive Pepsi marketing push, the soft drink company was able to catch up to Coca-Cola.
Jackson’s initial marketing deal with …read more