Using Twitter in Ads

Recently Nestle decided to try using tweets in their Juicy Juice ads. What’s interesting about these new ads is that readers can interact directly with the ad. They can tweet an answer to the featured question or respond to a previous comment. All from the ad (if you’re logged in to Twitter). And the tweets can be featured anywhere the ad shows.
It’s a whole new level of interactivity.

Of course, my immediate concern was live tweets. It would be quite easy for someone to graffiti the ad by making inappropriate or belligerent comments. “For juice?” you say. Yes, it’s amazing what …read more