You want your marketing to appeal to your ideal customer. Hopefully you’ve taken the time to thoroughly understand who your customer is, what she wants, and how to appeal to her. You want to connect. But you also want to be edgy and interesting and new. None of the old, stodgy marketing for you. It’s all about the new and shiny. Except for one thing: sex sells. You’ve heard that mantra for so long that you go with it. Throw a little sex in that marketing plan! Spice it up!
Wait. Go back to your customer profile. What is this person’s …read more

The customer you are seeking is smart, savvy and knows what she wants, correct? So then why is it that you disrespect her at every turn, treating her like she’s stupid? Instead, you really need to respect your customer’s intelligence.
Remember my recent complaints about annoying infomercial practices? They bother me because they don’t respect the knowledge and abilities of their customers. They basically treat them like idiots. And I don’t know about you, but I roll my eyes at them every time. I can’t help it. Do you want your customers to believe that you think they’re stupid?
Then stop treating …read more