How to Use Testimonials for Marketing

Testimonials can be a very powerful marketing tool. Customers want to trust a company before doing business. Testimonials of positive experiences can help build that trust. Here’s a step by step process on how to use testimonials in marketing:
1. Get the testimonials
Getting the testimonials can be difficult. But after successful transactions, it’s appropriate to ask for a testimonial. The easiest way to ask for and receive a testimonials is via email. Whatever you do, don’t make up fake testimonials.
2. Collect a group of testimonials
One or two testimonials aren’t very helpful. You should have at least a handful of testimonials …read more