Do you have a holiday marketing plan in place yet for your small business? Most large stores and online retailers already have their Christmas marketing plan already in place. I’m sure there will be minor changes at the last minute, but for the most part they’re ready to go.

To have a successful holiday season, you need to have a holiday marketing plan in place. No one will know how great your sales, or that you have the perfect Christmas gift for someone on their list, unless you let them know.
Here are a few tips for your holiday marketing plan this …read more

With Earth Day in the recent past and Mother’s and Father’s Day approaching, we see an increase of holiday-oriented marketing. This type of marketing can be of value to customers, but only if you truly have a holiday tie-in. If you’re just trying to grab some of the holiday hype, your customers may decide that you’re following a trend rather than offering them a good deal.
For instance, I heard several people scoffing at flyers printed by stores touting their Earth Day deals and environmental consciousness. The paper waste was not lost on those potential customers. Also not a good idea: …read more