Gossip vs. WOM Marketing

For those who may not know, WOM stands for Word of Mouth :)
This afternoon we start off with a MarketingProfs article, and then my analysis of the article. Yea! Trust me, this one is chock-full-of-info. The post on the whole, not just the following article.

Gossip Is Good. Really.
Time to face facts: They’re talking about you. Sorry, that’s the new reality. Word-of-mouth marketing is here to stay. So, if you can’t beat ‘em, you may as well join ‘em, and work to turn that gossip positive. Luckily, WOM guru Andy Sernovitz has isolated three main reasons why people talk about your …read more