Do you track the performance of your small business website? Do you know how much traffic you receive each day, each week, or each month? Do you know where your website traffic comes from, or what pages they look at while they’re there? If  visitors got there through a search do you know what search terms they used? Or what your pagerank is? If you don’t you definitely should.

There are places where you can find all this information out. A simple site counter can tell you how much traffic you’re receiving. If you want to know more here are a …read more

As you use social media to build your online presence, one of the things that you should have in place is a way to monitor your progress. As you measure your progress, you can see where your efforts are successful and where they are not working. Then make adjustments to your social media strategy as you see fit according to your monitoring results.
To help you find a social media measuring tool, I thought it would be helpful to provide you with a list of tools that are available:

Google analytics: allows you to add code to your website so that you …read more

I admit it, I’m a data junkie.  I will pour over the stats for my blogs for, well, let’s say I can do it for a long time.  Oh and not just one source of data either. Oh that would be just too easy, too simple.  No, I have redundant webstats tools.  It seems like I can’t get enough data.  I always want to know more about visitors, page views, popularity, etc.
I tried Google Trends for website when it hit the scene this week and, like Corvida notes on RWW, it sucks for “normal” blogs.  Which is a pity because …read more