I’ve been checking out Managing Across Cultures: Seven Keys to Doing Business with a Global Mindset by Charlene M. Solomon, and Michael S. Schell. It’s been a very interesting read for me. Before I started writing I worked as a senior buyer for a multicultural automotive company for over 10 years. I always enjoyed working with, and learning about people from different nations.

The company I worked for was Japanese owned, but was developed from a sister company in Canada. The company also had plants in several other countries. I studied the Japanese culture quite a bit when I first started …read more

If there is a single artificial beverage known all across the world, it has to be Coca-Cola. Whether you drink soda or not, you know exactly what a bottle of Coca-Cola looks like and you have probably seen plenty of advertisement for the soft drink. Interbrand’s Best Global Brands Report 2009 has confirmed that Coca-Cola remains the world’s best brand.
 
According to the report, Interbrand uses the following criteria to rank the top 100 global brands: there must be enough publicity about the brand, the brand must get one-third of its revenue from outside of its home country, the brand must …read more

If you think your small business isn’t affected by changes on the other side of the globe, think again. In today’s world we are all affected by each other. In other words, it’s a small world, smaller than you think. Even if your small business is a one man (or woman) show, it’s still probably more global than you think.

The parts you use to make your product may come from China, or Japan.
The customer service person you talk to about the copier you just purchased may be from India, or Mexico.
With today’s communication methods, and the power of the internet, …read more

 With my last post, I’ve been investigating how possible it is to build a business with a computer, globally. Products can be services – after all. In the ninetes, the idea of basing yourself anywhere and doing business online was born.  Millions of people work this way now, without any formal office structure, comprising billions of dollars in trade. Articles on the boom of mothers working from home have been featured on the web and news this week, so I thought I’d look at some ways you can build this on-line working environment. Here’s a marketing opportunity on-line to look at setting up …read more