People Do Business With People They Like

People do business with people they like. “People are easily persuaded by other people that they like. Robert Cialdini cites the marketing of Tupperware in what might now be called viral marketing.” People were more likely to buy if they liked the person selling it to them. If this statement is true, than it is VERY important for you as a jobseeker to be likable – you are the product.

If a hiring manager has two qualified candidates, 90%-100% of the time, they will select the person they connected with in the interview. Typically, the person they liked best.
Here are a …read more