Jarvis Direct Mail, Inc. is offering a free direct marketing eBook that offers a lot of tips and tricks regarding direct marketing. The eBook, entitled “The Direct Mail Marketing Little Black Book” is available for download at JarvisDirectMail.com.
While direct mail can be a very effective means of marketing, it requires a lot of knowledge and tracking. Prior to starting a direct mail campaign, you should know how to measure the performance, the most effective mailing formats and how to catch the customers’ eye.
Said Jeff Jarvis, the company’s CEO: “If a business fails to effectively market to its target audience, the …read more

Yvonne Russel over at Home Biz Notes scoops me again! In a post called “Free – Penguin Authors Guide To Online Marketing – A Great Promotional Tool,”
I suggest you go right over and download it. It’s a 64 page ebook with some cool graphics and, it looks like, some sage advice. I haven’t read the whole thing on this Sunday morning, but I have read enough to be sure it’s worth the time to download and at least scan.
What I haven’t figured out is why Penguin has put together such a helpful guide. Usually this sort of thing is done …read more