Blasting journalists with emails? Beware!

More and more journalists are considering press release emails spam.
At least that’s what one reporter – Josh Bernoff of Forrester’s Groundswell – feels about his own recent emails.
In his recent blog post, he names three PR ‘firms’ that have sent him emails in the past few days. He’s upset, and rightly so, since these three release have not targeted him. The sender simply sent an email out to as many journalists as possible.
I discussed a bit about targeting last month, but it seems some haven’t heeded my warning.
So let’s get a bit deeper.
Reporters want your news, if it’s what they …read more