Email Marketing: $2B by 2014

According to a recent report by Forrester Research, United States email marketing will reach $2 billion by 2014. That number comes about after factoring in 11% compound growth each year between now and 2014.
If you are in the marketing world, you likely already know the power of email marketing. The report by Forrester Research points to falling costs, more online usage by consumers and high ROI as reasons why email marketing will grow by this staggering rate.
While the good for email marketers is mostly very good, one problem that may become an issue is the growing use of social networking …read more