Remember Patagonia’s Footprint Chronicles? This is the company’s online portal where consumers can track the environmental impact of selected goods. That’s not the only green move or motivation behind Patagonia and TreeHugger has gone in-depth with founder Yvon Chouinard to find out more. The two part interview is available on TreeHugger Radio and in print here and here.

Outdoor clothing & gear maker Patagonia sells products for adventure, travel and exploration. They’ve got a new adventure for consumers to consider: track the path of their goods from source to shelf.
The Footprint Chronicles follows featured Patagonia products from harvest to finished product accounting for the travel, CO2 emissions, waste generated and energy consumed along the way – the environmental footprint of their goods.
Each highlighted product is accompanied with the “Good”, the “Bad”, company thoughts on the process and a request for your opinion on Patagonia’s manufacturing methods. Greenwashing it is not. Instead Patagonia offers a transparency that is rare …read more