The uncertain economy of the last six months has even the most successful business looking at ways to cut money from its budget. Yet, slashing sales and marketing dollars can often have a disastrous effect on the bottom line. Here are five ideas to keep your product or service in customers’ minds without spending a fortune.

1. Start a blog. Seemingly everyone is blogging today…and you should too. You can start a blog on your Web site for very little (or no) money. Adding a daily–or weekly–post about non-sales news in your industry will keep your company …read more

Periodically, the business channel here at b5 has a challenge, and this one is about taking risks. Since it’s world trade month, I thought mine should have something to do with, not surprisingly, trade.
The risk I took was to start a law firm with the aim of assisting foreign (mostly German) companies set up in the US, more specifically in the Philadelphia area. Before, during, and after law school I was told that you couldn’t be an international lawyer in Philadelphia, that you had to go to New York or Washington. A combination of stubbornness and home-town pride (Go Flyers, …read more