Ford Motor Company and Social Media, part 2

In my article about Ford Motor Company’s social media plan, I shared how they implement social media within their business model and industry. For this part of the series, I wanted to share how you could use the same type of social media plan to grow your business.
One of the things I want to point out is how Ford held an evangelist search for those who would be able to help get the word out about their “Fiesta” event. This event centers on social media heavy-hitters bloggers who have been given a Fiesta car to test drive for about a …read more