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Sunday, November 8th, 2009

Use Reviews to Improve Your Product

July 22, 2009 by Becky Scott  
Filed under Marketing

Use Reviews to Improve Your Product

Reviews are important to many consumers. We all want to know if a product is worth our time and money. Right now I’m in the market for an airline car seat cover. I’ll be flying next month and will need to take my son’s car seat. We all know that airlines are infamous for damaging baggage and the last thing I need is an expensive car seat rendered unusable. So I need a cover that will protect the car seat en route.
What do you think was the first thing I did? I looked at reviews on a few sites. And …read more

Do You Truly Listen to Your Customers?

June 30, 2009 by Becky Scott  
Filed under Marketing

Do You Truly Listen to Your Customers?

Sometimes companies are so busy insisting that they are right that they forget to listen to their customers. And instead of providing stellar customer service and improving both customer relations and company good will, they alienate those valuable customers. Companies have got to stop ignoring customer feedback while trying to make it seem like they care. Drop the act. We know when you’re not really listening to us.
A few days ago, my son woke up crying. Usually some milk and a little cuddling take care of it and he goes back to sleep. That night it wasn’t the case. We …read more

Freelancers and Feedback

November 20, 2007 by Anne Wayman  
Filed under Freelancing

Freelancers and Feedback

You blog and someone posts a negative comment; how do you respond? You submit a chapter to a client and they phone to tell you they love it; how do you respond? After reading your submission, a magazine editor says “maybe, with these changes;” how do you respond?
David Zinger who blogs at Slacker Manager has a post called: There is no such thing as positive or negative feedback. He offers 11 points about giving and receiving feedback aimed at managers, but I think they apply to freelance writers as well.
My favorite is: Whether you are giving or receiving feedback it …read more


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