Benefits are an important part of your marketing. Remember that features are what your product does, while benefits are all about your customer. How it will help them. Benefit them. There should be no “I” or “we” in benefits. Only “you” – the customer.

So you’re the best widget maker in the land. Your widget will by far do more for people than anything else out there. Are you telling your customer that you’re the best widget-maker? Does your copy brag about how many widgets you make or sell in a year? Stop. Does your customer really care about that? No. …read more

Features vs. Benefits. You’ve probably heard that phrase plenty of times. When planning your marketing, you should always tell the customer how your product or service benefits them. And it’s true that people are more likely to buy something if they see how it will help them, how it applies to their life, their needs.
But some of us also like to research and compare. It’s a little harder to compare benefits of products than it is features. Benefits appeal to emotions. Features are more quantifiable. And for those of us who like numbers and comparisons and concrete info, we want …read more