Holiday Marketing – Does it Work?

With Earth Day in the recent past and Mother’s and Father’s Day approaching, we see an increase of holiday-oriented marketing. This type of marketing can be of value to customers, but only if you truly have a holiday tie-in. If you’re just trying to grab some of the holiday hype, your customers may decide that you’re following a trend rather than offering them a good deal.
For instance, I heard several people scoffing at flyers printed by stores touting their Earth Day deals and environmental consciousness. The paper waste was not lost on those potential customers. Also not a good idea: …read more