Identity Hijacking for Humor – How Far Is Too Far?
April 6, 2008 by Eric Eggertson
Filed under Marketing
Stealing someone’s identity to defraud someone is a serious criminal offence.
Borrowing someone’s identity to take the piss out of them, as the Brits would say, is a time-tested satirical technique.
The skewerer gets props for cleverness. But the one who is skewered often also gains visibility, possibly a wider audience, and kudos for having a sense of humor (if they don’t go ballastic and launch a legal nuclear strike).
Author, blogger and long-time tech industry marketing communications savant Shel Israel has been mercilessly mocked by video blogger Loren Feldman. Israel is doing a series of video reports about social media measurement, and …read more





