When you send an email to potential customers, are you using that opportunity to market your business? When looking at your overall marketing plans, don’t forget the smaller steps. Think of small and easy ways that you can subtly get your business name out to people. While long signatures can be annoying, you do want to put several elements in each and every email you send.
Here are some key elements to insert into your signature:

Your name – first and last. Make sure people know which Jane, Mike or Steve they are communicating with.
Your business name – that’s a given, but …read more

If your company has issued you a cell phone, you may have to start deciding whether or not you really need to send that email or text message, especially if you are watching your budget. That’s because the IRS has issued proposals to more strictly enforce a law that views company-issued cell phones as a taxable benefit.
Opponents of the law point out that it was passed in 1989, a time when cell phones were large, impractical, and only used by the most elite executives. Under the law, those who use company cell phones should keep a detailed log of their …read more

Don’t get me wrong. I love email! When it’s from real people, like clients, potential clients, family, and friends, it’s great. I even have a pretty good system for keeping on top of it… pretty good.
Recently it’s fallen almost completely apart. Why? Because I haven’t done the sorting, deleting, etc. I need to do to keep it more or less organized. And why haven’t I done that? Well, it takes a few minutes each day and frankly, it’s boring! I mean where’s the fun in moving this email into that folder, or deleting all those unread newsletters? And then …read more