I think Mark Silver is a true genius when it comes to marketing, which is why I was particularly delighted when he commented on my post, Your Email Sig – A Writer’s Marketing Tool. His comment links to his article, An email signature that really holds water.
My first reaction was “oh no, something else to do!” Then I figured out that it’s easy to change my sig once a week or so to offer articles, etc. as Mark suggests. I’m going to try it.
By the way, I always find something valuable when I take time to read Mark’s articles.
Write well …read more

If you want writing clients, you’ve got to get your name and contact information out in the world where the clients are. If you want people to buy your writing, you’ve got to let them know you write and how to contact you.
The easiest and cheapest way to market yourself is with your email signature. It’s free and it’s easy.
Of course, your email sig by itself is unlikely to generate business, although I’ve had it happen once or twice. Rather it’s a way to back up your other marketing efforts and make it super easy for potential clients to …read more