Optimizing your social media efforts can help your business grow organically. Organic business growth is the process of taking steps to ensure that search engines find your website naturally. When you incorporate and optimize your social media efforts as a component of your business growth strategy, you can see results quickly.
According to Rohit Bhargava, there are basically 5 key components to social media optimization. Although there are many more than what’s listed below, this is a starting point for optimizing your social media efforts.

Increase your linkability
Make tagging and bookmarking easy
Reward inbound links
Help your content travel
Encourage the mashup

Including these key components when …read more

QualitativeWhen implementing a social media strategy plan, remember to include a way to measure your efforts. It’s important that you understand your return on investment (ROI) for your social media efforts so that you will know what’s working and what’s not working.
Generating a social media ROI report should include specific components. To help identify what these components should be, I have included below a few suggestions from an article entitled, “How to Measure Social Media ROI for Business“.

Qualitative: Measure ROI for conversations

Are we currently part of conversations about our product/industry?
How are we currently talked about versus our competitors?

Quantitative: Measure actions

AideRSS
Google …read more

(www.thegoldenpencil.com)
Seth Godin has a wonderful post called Is effort a myth?. (Thanks to Your Book Publishing Coach for the pointer.)
It’s a wonderful and helpful essay, complete with the suggestion to find 120 minutes each day and commit to something positive. He lists a number of things that can be done with that time, plus makes some other suggestions I like.
If I had to choose just one it would be: Only spend money, for one year, on things you absolutely need to get by. Save the rest, relentlessly. In fact, I’m going to do that and so commit to you, …read more