With Earth Day in the recent past and Mother’s and Father’s Day approaching, we see an increase of holiday-oriented marketing. This type of marketing can be of value to customers, but only if you truly have a holiday tie-in. If you’re just trying to grab some of the holiday hype, your customers may decide that you’re following a trend rather than offering them a good deal.
For instance, I heard several people scoffing at flyers printed by stores touting their Earth Day deals and environmental consciousness. The paper waste was not lost on those potential customers. Also not a good idea: …read more

Earth Day may have been started to raise awareness about conservation and all other things green, but it’s turned into a marketing machine. Here’s how it played out this Earth Week:
Wend’s Sassy the Sasquatch hit the Streets.
Sassy’s just as good of a marketer as the rest of us; honestly, he’s better. All it takes is a Sasquatch wave and people stop to talk to him… or listen to him grunt — since we’re still working on teaching him the alphabet.
The Cause Marketer showcased the best green blogs. Check out their picks:
10 green blogs that can help you make a difference …read more

7 ways to go green.

Happy Earth Day! If you’re reading this right now from a screen in your home or somewhere else that is NOT an office, congratulations! You’re saving the world!
To thank you and get you thinking about all the ways that working at home helps to conserve Earth’s resources, the authors of Undress For Success—The Naked Truth About Making Money at Home are offering a free download of the book’s introduction as well as the chapter, “What’s In It For Me” which, among other things, shows how employees can save up to $17,000 a year by working from home.

The free download is …read more

Today as we celebrate Earth Day, I wanted to share some resources and information that can help your business “go green”. There are many different way that you can “Go Green” in business and a few are listed below:

Research how others in your industry are “going green”
Analyze your business and define areas where you can “go green”
Create a list of things that you can do to “go green” according to your analysis
Develop an implementation list and go for it
Encourage others to analyze their business and find areas where they can “go green”
Check out the following resources to help your with …read more

Happy Earth Day!
Can a small business succeed while going green?  Good question. In particular I want to know: How do you keep your business “going green” for life?  Like diets and other good intentions, it is easy to start making your business environmentally friendly, but it is much more difficult to continue.
You have read all the lists of things to do to “go green,” like:

Using long-lasting products like compact florescent light bulbs that don’t have to be replaced as often
Recycling rather than disposing of printer cartridges and other office consumables.
Using products made from recycled and/or recyclable materials, such as recycled …read more

SunChips, PepsiCo’s Frito-Lay division’s popular line of multigrain snacks, and National Geographic today announced the launch of the Green Effect, a national initiative that encourages consumers to take their own small steps toward helping the planet. Beginning tomorrow, Earth Day (April 22), consumers can submit their ideas on how to make their communities greener, for the chance to win one of five $20,000 grants that will help turn their green ideas into reality.

Visit the Pepsico Website between April 22 and June 8, 2009 to submit your idea and tell how you envision the money being used. Ten finalists …read more

Tomorrow, April 22, is Earth Day. In the spirit of the holiday, the Illinois Consumer Protection Agency offers some tips on “going green,” that is living ecologically, while being frugal.

1. Catch some rays. The State of Illinois and the Renewable Energy
Resources Program (RERP) are offering up to 30 percent rebates up to $10,000 on solar energy systems installed after January 1, 2008. Many other states are offering similar programs.
2. Ditch the gas. Buy a hybrid and get a net tax break between $250 and
$3,400 based on the weight of the vehicle and the amount of gas …read more

Just in time for Earth Day, Welwind Energy is busy drumming up funding on Wall Street. From March 12 – 16, the Company met with various financing groups and investor relations firms in New York City. They also held a meet and greet with numerous members from the investment community.
The Company has ongoing discussions regarding possible financing for its projects, which center on providing the best resource option available for renewable energy, protecting our environment, empowering communities, bolstering local economies and respecting the rights of future generations. The company was founded to build, own and operate wind farms on an …read more

This week’s Sunday Saying is in honor of Earth Day, with some statistics focusing on the good news for our planet and our health. These facts are from economic futurist Jeff Thredgold in his weekly TEALeaf economic e-newsletter:
Between 1980 and 2007, total emissions of major air pollutants within the U.S. dropped by 52%
The number of people who have quit smoking (46 million) now exceeds the number who still smoke (45 million).  Roughly 21% of adults smoke today, versus nearly half in the early 1950s
The number of new cancer cases and deaths are falling for the first time since the …read more