Today is Labor Day for my US readers. If you have the day off, enjoy the unofficial end to summer. And if you sit down to relax and read a bit, check out some of the posts I have run across this week. As always, if you see some fabulous reading, please share in the comments.

Where’s Your Fortune Cookie Moment?
I love this. Not only does John mention one of my favorite stores (REI), he shares a great marketing practice. Who wouldn’t love to find an unexpected — and pleasant — surprise when buying something new? And it hopefully makes you …read more

So what happens when you cross an influential blogger who has 1+ million followers, a new washing machine that doesn’t work, and Twitter? You get a social media circus that either gives a company nightmares or the opportunity to shine.
The background
You may have heard of Dooce. Heather Armstrong. Yes, she first became well-known for getting fired from writing her blog. But since then she has morphed into an internet celebrity. Books. TV appearances. And a web site that not only earns a little ad revenue, but supports her husband, two kids and pays for an assistant.
Heather and her husband recently …read more

www.bizchicksrule.com
Watch what you say (or do) as it could come back at ‘cha.

[Photo Source: Amazon]
Ellen Simonetti’s blog and her life received LOTS of attention when Delta Airlines fired her for “inappropriate photos” that were posted on her blog back in 2004. Since that time, Simonetti has written a book, escalated (somewhat) to celebrity status and is still blogging about her life…as a fired flight attendant.