Store membership cards collect a lot of information about you. Every single purchase you make, how you pay, and whether or not you use coupons. Patterns emerge over time. What brands you like to buy, what types of food you prefer. Do you buy a lot of fruits and vegetables? Or do you mostly purchase prepared food? A lot can be learned about you.
And surprisingly, grocery stores (and the like) don’t seem to be using the data to their advantage. As a “club” member, the store occasionally sends us promotional coupons. Or maybe the register will print out a coupon …read more

Jarvis Direct Mail, Inc. is offering a free direct marketing eBook that offers a lot of tips and tricks regarding direct marketing. The eBook, entitled “The Direct Mail Marketing Little Black Book” is available for download at JarvisDirectMail.com.
While direct mail can be a very effective means of marketing, it requires a lot of knowledge and tracking. Prior to starting a direct mail campaign, you should know how to measure the performance, the most effective mailing formats and how to catch the customers’ eye.
Said Jeff Jarvis, the company’s CEO: “If a business fails to effectively market to its target audience, the …read more

According to a new survey by StrongMail, email marketing and social media are the two fastest growing segments of the marketing world. Although this comes as little surprise to those who are following the online marketing trends, putting stats to the trends is interesting.
Of marketers who plan to increase their marketing budget in the second half of 2009, 83% said they plan to increase how much they spend in email marketing. Second place belongs to social media, which is at 62%. For comparison, search is in third place at 55%.
The StrongMail survey also asked about the top challenges for beginning …read more