Jarvis Direct Mail, Inc. is offering a free direct marketing eBook that offers a lot of tips and tricks regarding direct marketing. The eBook, entitled “The Direct Mail Marketing Little Black Book” is available for download at JarvisDirectMail.com.
While direct mail can be a very effective means of marketing, it requires a lot of knowledge and tracking. Prior to starting a direct mail campaign, you should know how to measure the performance, the most effective mailing formats and how to catch the customers’ eye.
Said Jeff Jarvis, the company’s CEO: “If a business fails to effectively market to its target audience, the …read more

You’re probably thinking that I’ve lost my mind, talking about direct mail in a networking blog. Well I lost my mind a long time ago, but stick with me…this will all make sense in a paragraph or so!
Someone asked me yesterday if they should send out a letter to 70 companies identified from a Chamber of Commerce list. She narrowed it down to businesses she would like to do business with. She attached a sample of her letter in which she had added some suggestions I’d made (because I tell everyone to use recession to strike fear into people’s …read more