Knowing your Strengths and Using Them

June 21, 2008 by Eric Eggertson  
Filed under Marketing

I’m good at analyzing patterns.

I’m not so good at negotiating.

So you can guess where the average boss would put the emphasis for my development: negotiation skills!

Colored dumbbells against a white background My daughter’s a superb writer.

She has time management issues.

For every time I nag her about not getting something done, I should notice the great work she does in her fiction and non-fiction 10 times.

Do you build on your strengths often enough, or are you constantly trying to shore up your weak spots?

David Zinger conducted a survey recently about how much time managers spend on their strengths. He reports that only three out of 10 of the managers he surveyed were working from their strengths the majority of the time.

This blows me away. When you hire a photographer, you hire them for the kind of photos they do best. Same thing with a designer, trainer, painter or ski instructor.

Yet, when it comes to managers, we assume everyone’s a generalist who has to be equally good at managing people, budgeting, negotiating, planning, etc.

Says Zinger:

“The list of their greatest strength at work was somewhat vague. Communication, organization, problem solving, and knowledge were most frequently cited strengths. I believe managers would benefit from more detail and a sharper focus on their strengths (see the list of strengths listed at the end of this post).”

It’s fine to work on the skills that aren’t your natural strengths. But not to the exclusion of the ones that are.

Photo by Lolly Weinhold via Flickr, used under a Creative Commons Attribution 2.0 licence.

Marketing and PR News and Ideas, May 10, 2008

May 10, 2008 by Eric Eggertson  
Filed under Marketing

Worth reading:

I Want to Speak Like Steve Jobs - Drew McLennan, like a lot of us, is a student of one of the geniuses of the personal presentation.

PR News and Ideas Superguy The ‘Mystery’ of Lousy Customer Service - An adversarial attitude toward customers or employees is a sign of a company that doesn’t know how to behave, says Mary Schmidt on Lipsticking.com. Mary also has her own marketing blog.

300 Free Employee Engagement Keys - David Zinger has a free downloadable e-book with tips on employee engagement. Link via Phil Gerbyshak.

Creativity Slayer - Communicatrix Colleen Wainwright looks at how creativity is affected by procrastination in Steven Pressfield’s book The War of Art.
Steven Pressfield Discusses The War of Art for Entrepreneurs - Pamela Slim points to a podcast about the book. Links again via Phil Gerbyshak.

Marketing the Charity Auction - Seth Godin wants charities to rethink the bargain-hunter approach in auctions, and promote the idea of overpaying for auction items. This puts the emphasis back on giving.

Previous News and Ideas posts.

Photo via iStockphoto by Pali Rao.

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