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Sunday, November 8th, 2009

Marketing to a Receptive Audience

August 19, 2009 by Becky Scott  
Filed under Marketing

Marketing to a Receptive Audience

Your biggest sales are going to come from your most receptive customers, those with whom you have built trust and a solid relationship. You do this by providing value over time. When people see that the information you provide is reliable, valuable and interesting, then they will begin to trust in what you recommend.
A prime example of this is Darren Rowse at ProBlogger. Over the course of time, Darren’s audience has grown. Because of the quality of posts he offers, readers have become quite loyal. So much so that when he turned a recent series of posts (31 Days to …read more

Blogging For a Living? Imagine That

April 24, 2008 by Bridget Wright  
Filed under Leadership

Blogging For a Living? Imagine That

This article by Yahoo! lists 10 careers that are burgeoning and they speculate that we’ve probably never heard of. Careers like a Nurse Informatic (it’s not misspelled), and Experience Designer (sounds pretty cool) and a Blogger are all on the list. Whilst the Internet is full of bloggers going online everyday with both personal and professional blogs, I don’t think it’s necessarily a new idea anymore. Maybe perhaps it’s starting to become respected as a viable way to make an income, but new it ain’t.

[photo source: smclouisville.org]
Another one on the list that’s an eye-catcher for me is the Personal Chef. …read more


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