Do Your New Customer Deals Exclude Currents?

New customer incentives are important to many businesses. Attracting new clients is key to your growth. So many companies offer specials to attract new blood, especially companies that offer monthly recurring services like cable and mobile phones. And that six months of free or reduced service can be quite attractive.
But what happens when your current customers see the offer? Many people see the “new subscriber” exclusion and just move on. Why should they? Don’t loyal customers deserve a “thank you”? Why do companies work so hard to gain new clients while they ignore the established ones?
If you currently exclude your …read more