I have to admit I expect very little from companies jumping on the Olympics bandwagon.
A logo in the corner of their materials, and many TV ads leading up to and during the Olympics seems to the extent of the imagination of many companies pouring millions into their sponsorships.
What a change to see the beauty of the HBC website promoting their official gear for the Canadian Olympic team. They are so elegant. And artistic.
Yes, you can click on a link to get to an online store, but the best reason to visit the site is the arresting solarized photos of …read more

You see this all the time.
A page that is left blank for the print version of a publication (the reverse side of the table of contents, for example) is left as a blank page in the online PDF version.
This helps maintain consistent pagination between the two versions, but what a waste. Most people don’t have two-sided printing on their printers, so all those blank pages are churned out year-in, year-out for no purpose.
If you can find a way to avoid this environmental faux-pas, do it.
(Icon courtesy Abode.)
Technorati Tags: green, environment, waste, paper, design, information, pdfs, business, communications, publications, …read more

If you use an electronic chainsaw, is that more environmentally friendly than a gas-powered one? What has a smaller carbon footprint, a wooden-handled paintbrush (doesn’t hurt trees) or one with a plastic handle (doesn’t use non-renewable oil)?
These questions and hundreds more faced Home Depot when it decided to create an eco-friendly label for goods sold at the chain.
Is the massive home supplies retailer a saint for drawing attention to the relative impact on the environment of the products it sells? Or is it a devil that is thwarting industry-wide adoption of a common standard by creating its own eco-label?
Probably …read more