Did you know that you can use Twitter to interview business or industry experts? You definitely can and the interview can be used to drive traffic to your website. The interviews is also a way for the experts to “pay it forward” to business owners as they help them by sharing their knowledge via the interview.
Recently, I launched a new website where I implemented TwitInterviews.com which is an integration of Twitter and WordPress. I use this website to interview business and industry experts who share their knowledge so that business owners can learn from them.
What I’ve learned is that many …read more

Recently, the baseball world saw history made by Orlando Hudson when he hit a cycle on April 13th, 2009. For those who don’t know, a cycle is when when a baseball player hits a single, a double, a triple and a home run all in the same game. This is not a normal feat to do but a dream come true and a history making event.
As a business owner, what dreams do you have that you want to come true? Where do you want to take your business for the rest of 2009? If you made goals for 2009 at the …read more

How can your recession proof your business to ensure that you don’t end up closing your business? Try implementing change into your business. I’ve been in business for several years and have found that if you are not open to change then you could be faced with the challenge of keeping your doors open.
There are many things that you can look at in your business that you might need to change in order to recession proof it and keep your doors open. The list below is a start list of things that you can do to help change the way …read more

In this series, I have written two other article to help you with turning your passion into a business. The first was entitled “Passion to Business, Can You Do It?” which dealt with turning your passion into a business. The second was entitled “Next Steps After Creating Your Business” covered the topic of what to do after you have created your business.
In this article, I and Jerrilynn Thomas of WomenPartner International will share with you how to take your business to the next level by cross-marketing with other business owners. In an interview with Jerrilynn that I held on Blellow.com, she shared …read more

Cross-Marketing is the process of creating joint venture partnerships with other business owner to market your businesses together. It has been used by major corporations and small businesses to build brand recognition and also successful partnerships. In order for cross-marketing to be successful for all partners involved, each one must be able to mutually benefit from the partnership.
Examples of cross-marketing partnerships have been done by such companes as:

Apple + Nike + iPod: creating a way for you to have a personal trainer via downloadable audio (http://www.apple.com/ipod/nike/)
T-Mobile + Google: created a 3G network for WiFi access to the Internet and cell …read more