A friend of mine who just got a job told me today, she is only working for the money. She has no passion for the vocation she has chosen. I know that is a common theme for many employees. I am just amazed by it. The job my friend has is a great job opportunity. She didn’t even have to interview to get the job and it is a professional job. They liked her, they know she is a hard worker and she will do a good job for them, but I personally think it is a waste.
I don’t recommend …read more

Do you ever feel like you are a magician pulling a rabbit out of your hat when it comes to social media? Do some of the things that you can do with social media surprise you? Have you found that when you do something new and different that it surprises your followers? Then you have mastered the art of “pulling a rabbit out of your hat”.
The idiom, “pulling a rabbit out of your hat”, simply means that you able to create surprising solutions to problems that are presented to you. When it comes to social media, understand what would work …read more

Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?

These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the nurturing of true creativity:
“…  [The] danger is a preoccupation with technical skill or the mistaking of technical skill for creative ability.
“The danger lies in the temptation to buy routinized men who have a formula for advertising.  The danger lies in the natural tendency to go …read more