Store membership cards collect a lot of information about you. Every single purchase you make, how you pay, and whether or not you use coupons. Patterns emerge over time. What brands you like to buy, what types of food you prefer. Do you buy a lot of fruits and vegetables? Or do you mostly purchase prepared food? A lot can be learned about you.
And surprisingly, grocery stores (and the like) don’t seem to be using the data to their advantage. As a “club” member, the store occasionally sends us promotional coupons. Or maybe the register will print out a coupon …read more

What do you say to your customers when you’re asking for a referral? For instance, if you’re a writer, do you ask clients to pass along your name when they hear someone is looking for a writer? Or do you ask them to mention you during the following situations: a friend is having trouble getting the right content on their company’s home page or sales landing page; a colleague needs a sales brochure, letter, business or marketing plan, or press release; or a family member needs a resume.
John Jantsch at Duct Tape Marketing recommends that you develop a list of …read more

If you are marketing a product or service, coupons are a very powerful tool at your disposal. While coupons seem to perform a simple task, their value to a savvy marketer is much greater than its represented discount to the customer.
Why is that the case? Here are five reasons why coupons are powerful:
1) Control
With a typical marketing campaign, you don’t have much control. You launch the campaign and sit back and hope for results. With coupons, you know your exact profit margins for each redeemed coupon and the overall risk is much less.
2) Cost
Coupons don’t have to cost much money …read more

Are you a “black belt” couponer? Are you religious about sending in rebates to get money back on items you have purchased? Do you participate in rewards programs to get discounts and free items? If you answered “yes” to any of these questions, you might want to consider selling these free items on eBay for some extra cash.
Most drug stores have some type of rewards program where you can receive free items each week if you just pay attention to the sale flyers or the monthly catalog in the front of the store. You can also check blogs like Money …read more