When Community Hurts Your Marketing
August 4, 2009 by Becky Scott
Filed under Marketing
There have been a lot of allegations of bad behavior and “shame on you” posts after the blogging conference I attended. There are always different expectations for this type of conference: some bloggers view it as a networking and professional development opportunity, while others treat it as more of a party or vacation. I suppose it’s natural that those two styles would clash.
But a lot of the backlash has been aimed at “mommybloggers” and I think it’s undeserved. Yes, there were a lot of moms there. But there were many women in attendance who don’t have kids, too. Allegations of …read more
Recommended Marketing Reads for Monday, 7-13
July 12, 2009 by Becky Scott
Filed under Marketing
I get a lot of inspiration from reading news, books, and other blogs. Sometimes just the simplest blurb will get me thinking in a totally new direction. I love it when that happens. What inspires you?
Here’s what I am reading this week. Things that make me think. If you run across any great articles this week, please pass them along. And if there’s a blog I shouldn’t go another day without reading, let me know. What are your favorite marketing reads?
The Confusion
Seth Godin talks about confusing internal biochemistry with external events, and it makes for an interesting read. And it …read more
Business, Baby Boomers, and Social Media
March 22, 2009 by Kim Beasley
Filed under Leadership
Let’s step into the world of a business owner who is a baby boomers that uses social media technologies to market their business. According to Jeremiah Owyang, he shared in the graph below that social technology use is on the rise by baby boomers. The age groups on this graph for baby boomers have been broken down into two groups: younger boomers (ages 43 to 52) and older boomers (53 to 63).
As you can see, according to the graph, older boomers almost doubled in each area from 2007 to 2008 as they started incorporating social technology into their daily business. …read more





