Did you know you’re reading one of the top 30 PR blogs according to Matthew Watson (with some help from Ad Age)?
I’m very honored. Thanks to all who help make Common Sense PR a success.

The majority of press conferences are held for politicians, musical artists, movie stars and business moguls. It’s a great way to get your client’s name out there and do it in the most professional, respectable way possible.

However, if done at the wrong time, a press conference can seriously damage a person’s image. Make sure that this is the media event you want for your client and that he/she is prepared, because it can either go extremely well or it can be disastrous.
Reporters will only come out for a reason. The reason for the press conference better have a good motive …read more

Common Sense PR is back.
After a hiatus, I have been asked to take the ‘reigns’ of Common Sense PR.
Who am I?
Glad you asked.
I’m Shannon Cherry, APR, MA and I’m known as The Power Publicist. I’ve been in the PR and marketing business for more than 15 years… ok, closer to 20, but I didn’t want to reveal my age :).
I did start my career while in college, however, as a reporter and anchor for a small television station. I learned the ins and outs of the media business first hand. So when I decided to change careers, public relations was …read more