I’ve been following along with the Burt’s Bees saga because it holds so many key issues about business and environment, not to mention love and money. The New York Times ran a piece recently piece that goes pretty in-depth into how the company was created, how it grew and where it’s at today – which is in the hands of Clorox.
In Can Burt’s Turn Clorox Green?, the NYT’s Louise Story looks at the love story behind Burt’s Bees, the quirks of being both life and business partners and how Clorox’s future might just prove to be a more sustainable endeavor …read more

Clorox announced yesterday that they have joined forces with the Sierra Club in marketing their new natural cleaning product line Green Works. Green Works labels will boast the Sierra Club logo and pay a fee to the non-profit.
Green Works will start appearing on store shelves throughout the country this month and the Sierra Club logo will start appearing on Green Works near Earth Day (April 22) this year.
The Green Works products will include: an all-purpose cleaner, a glass cleaner, a toilet bowl cleaner, a dilutable cleaner, and a bathroom cleaner. All are at least 99 percent natural made from …read more

As 2007 comes to a close soon, I’d thought a look back at some of the stories that made their way to Greener Assets this year would be a good way to round up and head into 2008. Around the b5 business channel, other bloggers will be doing the same and I’ll keep you posted with links to some of the best business posts of the year. Until then, here are my favorites from Greener Assets 2007…
Wal-Mart: Green, greener or greenwashing?: While the mega store wasn’t founded on sustainable principles, other than sustaining the Walton’s, the corporation responsible for moving …read more