The cigarette industry has gotten a lot of heat as of late in regards to their marketing practices. According to Bloomberg.com, Altria Group and Reynolds American have been sued due to the marketing of “light” and “ultra light” cigarettes.
The lawsuit claims that the claims that these “light” cigarettes were fraudulent. The suit, which was filed on behalf of cigarette smokers in the state of Tennessee, hopes to garner class-action status.
Court papers filed by the plaintiffs in the city of Nashville had this to say: “Their marketing, which emphasized reductions in tar and nicotine, was false and misleading.”
Altria Group, which formerly …read more

Cigarette makers will soon face much stricter rules and regulations when it comes to marketing their products. Once President Barack Obama signs a new bill into law, the tobacco industry will face many changes.
While cigarette makers specifically and the tobacco industry in general have been very good marketers over the last hundred years, a lot of their marketing strategies will have to change. Here’s a rundown of some of the differences you may notice in the near future:

Cigarettes that are flavored like candy or fruit will be banned.
Tobacco companies will have to tell the world each ingredient that makes up …read more