Whether you work in Corporate America, have your own small business, work for a non-profit organization or work for the government, preparing for leadership change has become a constant in our society. Since leadership change has become a constant, being able to deal with it is important.
We have heard about major corporation making leadership changes that are suppose to help the bottom line. Or a small business that may decide to bring in a partner during this economical crisis period. Even if you work in a non-profit organization, leadership change can happen when you least expect it. Maybe you work …read more

Ever notice how if you look at the same thing over and over again you eventually don’t see it? You start to overlook it, ignoring details. When you misplace things, and you’re looking at your desk for the umpteenth time, you miss where you put your pen. Or your glasses. Or your phone. We begin to have a little bit of contempt for the familiar, glancing over what we deem unimportant.
If you’ve been using the same marketing strategy over and over, the same ads, the same sales letters, the same brochures — are people just beginning to forget you’re there? …read more

Facebook has seen huge growth recently. My high school alumni group numbers have rapidly shot up in the last three months. I went from seeing five people from my school to over one hundred (for a small, rural school that’s a lot). Everyone’s there — from classmates, to teachers, to parents and grandparents of those same classmates. And it’s blowing sites like Classmates out of the water.
Classmates is pretty limited. You can fill out your profile for free. But if you want to see much else, you have to upgrade your membership. Want to email someone? Upgrade. Leave a wall …read more

How do you jump-start your marketing creativity? We get in our daily routines: get up, shower, get dressed, go to work, get some coffee, answer email, take a break, do some work, go to a meeting, come back, return calls, answer email… on and on. It gets monotonous. No wonder you’re not generating new marketing ideas!
We all need to shake up our routine a little in order to find our creative side. Go for a walk. Stop and look at the sky. Or trees. Or grass. Go to a park and let your mind wander. Sit and people watch at …read more

How can your recession proof your business to ensure that you don’t end up closing your business? Try implementing change into your business. I’ve been in business for several years and have found that if you are not open to change then you could be faced with the challenge of keeping your doors open.
There are many things that you can look at in your business that you might need to change in order to recession proof it and keep your doors open. The list below is a start list of things that you can do to help change the way …read more