Biz Chicks Rule
What do you sell? A service? A product? An idea? Whatever your market is, you have a brand that accompanies it and that is what you sell to potential customers. Branding is akin to namedropping, or an idea that people get when they hear about your product or service. When you say soft drinks, what do you think of? What about ketchup, detergent, books, or restaurants? What comes to mind immediately when you think of those things? If you thought about Heinz, Tide, The Bible or Red Robin, you’ve bought into (one) of the ideas of branding. In …read more

Biz Chicks Rule

[Image Source: sxc.hu]
It’s Monday morning everywhere (just about) and women small business owners, online marketers and female power executives are gearing up to have a phenomenal Monday. They’ve lined up their call resources, targeted which area of town they’re going to cover and have decided that they’re going to finally approach that business they’ve been wanting to cold call for a month.
But, is today a good idea to do it?
Why not market on Mondays?
A couple of reasons come to mind initially as to why it wouldn’t be a good idea to market your business on Monday mornings. …read more

Biz Chicks Rule
I was at a PTO Board Meeting this morning, and something interesting was brought up at the meeting that I think would benefit the business women here at Biz Chicks Rule. As business women, part of our job is marketing (of course), and often having to market to people and companies that you just prefer to not deal with. It’s just part of the business of being in business. We often have to deal with people that we would prefer not to.
Anyway, the interesting topic that came up was how we should approach local businesses in the community …read more

Biz Chicks Rule

The finger-popping tune from the 80s was Janet Jackson asking the question that often in business, we have to wonder too. As we conduct business day-to-day, we tend to do business with those that we know, those that have sent some business our way, those whose business models we like and mimic and even those business folks who we don’t quite like but have to admit that they have a killer-awesome thing going. Gathering or clustering together in groups in the business world is essentially known as networking, although you will see it interpeted in many different ways. …read more

The other day while I was working happily along, I got an email from an online company who wanted to engage my writing services. They liked my profile, my past consulting client work and my references. They wanted to hire me to do some writing work, and told me that they found me through LinkedIn. WOW.

I had heard that LinkedIn was good for business, good for networking, but had not directly experienced the effects of it. Unlike many of you perhaps “veteran” online marketers, I’ve only been actively online with my business for about two years. I’m still learning A …read more

www.bizchicksrule.com

[Image Source: sxc.hu]
Have you ever happily been driving along only to be beeped and buzzed by your cell phone? You thought, “Oh, I just got a message from someone!” You excitedly (or at least I do) fish your cell phone out of your bag deftly with one hand while keeping the car steady with the other hand. You avoid a couple of pedestrian’s, a few near misses and voila! You have found your cell phone. Now, what was the message?
“Refer a friend a win one month tanning free.” Courtesy of World Gym.
Welcome to the world of Mobile Marketing.

Operating a small business can be challenging for the budget-conscious business owner. The one thing that they want to be sure of and guard againstis over-spending in their marketing efforts, yet getting the maximum results from their marketing tactics.
Women who operate small businesses, especially brick-and-mortar businesses are especially challenged with effective marketing because of the limited resources available to female business owners. Having a marketing plan with ample wiggle room can help her achieve increased sales and repeat business.

Are you a telecommuter? Meaning, do you work from home, representing a company? There are many telecommuters who work from home each day and never think about networking or marketing to others. After all, they’re employees of another company, so what’s there to market, right?
Wrong.
Telecommuters can benefit tremendously from the aspect of networking. Finding and networking with others in your industry can prove to be valuable to you for a number of reasons:
Your connections can also be your back up. If something comes up in your personal life that prohibits you from completing an assignment, you can call on your …read more

Kristina Hill of Eastonsweb Multimedia Blog offer these five ways on marketing your business, recession proof. These are some sound, low investment ways for businesses to market their messages without spending a fortune. For any business to market effectively, the one thing that they should keep in mind is that it is not necessary to spend a fortune to advertise their message. No matter what the economy is doing or how limited your budget may, your business can still profit from marketing, just as if it is a large corporation.
Here is Kristina’s list, with my own comments and thoughts about …read more

Alright, I know. Blogging may not be a **wow** marketing strategy for some of you. But, for those who are starting new businesses, or are new to the idea of blogging, starting a blog writing about your business may be the ideal marketing strategy you need to get things started.
Although there are tons of information available on the internet about blogging, what I’d like to submit to you is how blogging can be a source of referrals for your business, whether you are blogging on your own business or you are a corporate blogger.
Instead of regurgitating information that is …read more