You want your marketing to appeal to your ideal customer. Hopefully you’ve taken the time to thoroughly understand who your customer is, what she wants, and how to appeal to her. You want to connect. But you also want to be edgy and interesting and new. None of the old, stodgy marketing for you. It’s all about the new and shiny. Except for one thing: sex sells. You’ve heard that mantra for so long that you go with it. Throw a little sex in that marketing plan! Spice it up!
Wait. Go back to your customer profile. What is this person’s …read more

Most of the time consumers want marketing to be just a little bit coy. We like things that make us think a little. Cleverness, done correctly, is interesting. Subtlety is fun and entertaining. Innuendo is okay, even encouraged most of the time. Hitting us over the head with your, um, somewhat crude message will get you very little … except maybe some scorn.
Burger King is entering the scorn territory with its new Super Seven Incher Ad. If they meant to hint, they, ahem, blew it.
While sex may sell, who exactly is Burger King trying to sell to with this ad? …read more

Do you sell a product that is targeted at young children? I’ve been hearing some parents complain recently about marketing to children. From Bratz dolls to Sponge Bob and Burger King, parents are sick of their children getting directly marketed to. And so I wanted to start a discussion on this topic and see what you all think.
I’ve been watching a lot of PBS and Disney programming. I’m trying to get a feel for what’s out there and what might be appropriate for my son. I’ve noticed that during the young children’s shows there aren’t really any commercials. You’ll see …read more

Burger King has unveiled a new way they plan to give back to the community. The BK FamFest national tour will visit six cities in the United States and offer summer entertainment and fun for the whole family.
BK FamFest events will take place until the end of June and will include stops in New Orleans, Miami, Atlanta and Chicago. Each BK FamFest will be hosted by comedian Kevin Hart and the entertainment will showcase R&B pop singer Mario.
Said Risa Schultz of Burger King: “We know that family and friends are very important to our consumers and we designed our BK …read more

Burger King’s new promotion has left a bad taste of my mouth. You can go and see their movie here. But the basis in their words is : “To find out about America’s favorite burger, we had to leave America.”
Sure, go to the ends of the earth and give them a Whopper and some other unnamed hamburger. And announce the ’scientific’ study points to the conclusion of which burger tastes better. (It supposed to be
Oh yeah, and make sure the ‘taste testers’  dress in their ethnic attire, just to add to the cultural diversity.
It’s so offensive to on so many …read more