The Jaffe Joust Continues
May 30, 2008 by Eric Eggertson
Filed under Marketing
I tend not to criticize enthusiasts and optomists. I think the world needs as much optimism and positive energy as possible.
So it was not without reservations that I cranked out my rant about the paid editorial content that for 10 recent Jaffe Juice episodes have been a sizeable part of Joseph Jaffe’s exploration of “new marketing.”
Jaffe responded. In his latest episode, no. 109, the garrulous Jaffe talks about how personally touched he was at the American citizenship ceremony he and his wife took part in, how touched he was by the gestures of appreciation and friendship he has recently received …read more





