In the world of marketing, being ahead of the curve and finding the next big thing can be worth millions upon millions of dollars. That is especially true when it comes to search engines.
Currently, Google remains the king of search. However, there are some interesting challengers lurking in the background. Bing.com has had some very positive reviews. Additionally, there are other search engines — such as Nexplore — that could become heavy hitters in the future.
SEO Marketing Guide’s Mario Rodriguez recently began investigating the growing popularity of Bing and Nexplore.
Said Rodriguez: “We are also planning to poll search engine users …read more

Did you know that Bing has now created a new website that incorporates Bing search results along with Twitter feed associated with the same keyword? The name of this new website is BingTweets.com and it is an interesting concept.
Not only is Bing trying to capture the market share for search engines but now they are combining their efforts to incorporate Twitter results. I did a search for my name on BingTweets.com and below where the results for the timeframe when the search occured.
When you visit BingTweets.com, the first thing you see is a Welcome Message. Below is what it says:

BingTweets …read more

While there hasn’t been a massive shift in the search habits of Americans, the latest comScore numbers indicate that Bing may be slowly catching on. The numbers suggest that Bing is taking searchers away from both Google and Yahoo.
According to the comScore stats, the Google search engine saw a 3.53% drop in search traffic from June to July, while the Yahoo search engine saw a drop of 4.83%. Bing, on the other hand, saw their searches grow from June to July by 5.39%.
Microsoft has to be happy with these numbers. Even though Google and Yahoo have 64.7% and 19.3% of …read more

As you’ve likely heard, Yahoo and Microsoft have created a partnership that will likely have a huge impact on the search engine industry. According to reports, Microsoft’s Bing search engine will handle the technological aspect of the partnership, while Yahoo will handle the sales.
The big news for search marketers is the fact that Yahoo’s current technology will end up being a thing of the past. If Yahoo’s search engine is going to use Bing’s technology, current high placements in Yahoo will soon become irrelevant.
Even though there will still be some time under the current system, search marketing experts should begin …read more

Bing Shopping is an interesting marketing opportunity for those looking to sell products online. According to Microsoft, Bing is likely to reach more than 44 million unique visitors each month.
With Bing Shopping, online users can compare prices, compare opinions, compare products and interact with other users. Microsoft claims that the simplicity of the design aids users as far as allowing them to make their choices faster.
Cashback Shopping is a major draw for Bing Shopping. As a marketer, you can reward the shoppers who purchase your products from Bing Shopping by giving them cash back on each purchase. You can control …read more

While Yahoo Inc. CEO Carol Bartz recently flirted with the idea of a partnership, stating that a potential partner would need lots of money and compatible technology, Bartz has revealed that she and her company are under no pressure to partner with Microsoft. Although Bartz confirmed that there had been talks, she denies that such a partnership is at all necessary.
Reuters reported Bartz as saying that “Yahoo doesn’t have to do anything with Microsoft about anything,” during the Bank of America U.S Technology Conference in San Francisco. Rather, Bartz seemed confident in the significance of Yahoo in the Internet industry, …read more

Unless you’ve been under a rock with no Wi-Fi, you’ve heard about Bing, Microsoft’s latest venture into the multi-billion dollar search engine industry. I’ve done a few test searches and I’m actually somewhat impressed by the presentation of the search results.
Now that I feel like I have the Bing basics down, I’ll take a look at the search engine’s lifeblood — it’s advertising interface. As an online marketer, I’m excited about this test drive.
First, let me head over to Bing.com to read up how to advertise on Bing.
Wait. Where is the advertising link? I’ve looked around the page and don’t …read more