In the world of marketing, being ahead of the curve and finding the next big thing can be worth millions upon millions of dollars. That is especially true when it comes to search engines.
Currently, Google remains the king of search. However, there are some interesting challengers lurking in the background. Bing.com has had some very positive reviews. Additionally, there are other search engines — such as Nexplore — that could become heavy hitters in the future.
SEO Marketing Guide’s Mario Rodriguez recently began investigating the growing popularity of Bing and Nexplore.
Said Rodriguez: “We are also planning to poll search engine users …read more

Bing Shopping is an interesting marketing opportunity for those looking to sell products online. According to Microsoft, Bing is likely to reach more than 44 million unique visitors each month.
With Bing Shopping, online users can compare prices, compare opinions, compare products and interact with other users. Microsoft claims that the simplicity of the design aids users as far as allowing them to make their choices faster.
Cashback Shopping is a major draw for Bing Shopping. As a marketer, you can reward the shoppers who purchase your products from Bing Shopping by giving them cash back on each purchase. You can control …read more

With the release of Bing, one of the first things online marketers want to know is how to get their websites to the top of the search engine results page. After testing Bing.com for the last few days, I’ve noticed some Bing SEO tips that should help those marketers get noticed on Bing.
(However, considering that Bing claims to be a decision engine rather than a search engine, perhaps these Bing Search Engine Optimization tips should actually be Bing Decision Engine Optimization tips.)
Here are the Bing SEO tips:
1. Domain Age is Key
Bing appears to put a lot of stock into how …read more

Yesterday, we went on an adventure to learn how to advertise on Bing. Today, we’ll take a closer look.
If you advertised on MSN Search or Live (or even Google Adwords, for that matter), marketing on Bing should be a breeze for you. In fact, it’s almost exactly the same.
Some Bing marketing features that should be noted:

There is a tool that allows you to import campaigns from Google or Yahoo. With a few clicks, you can transfer over your entire marketing campaign — or at least copy it.

To start out with, Microsoft asks for only five dollars. The controls on your …read more