The Better Mousetrap Myth of Business

You have probably heard the saying, “Build a better mousetrap and the world will beat a path to your door.”  I have always disliked this saying, because it’s not true.
Many small business people think they can create a great product, get funding, and start producing that product, and everyone in the world will flock to their business to get that product.  It’s not going to happen.  The “better mousetrap myth” ignores one concept: you have to tall people about your mousetrap so they know where to find you.  Even more, you have to convince them they want that mousetrap, need …read more