“I’m not a doctor but I play one on TV.” You know the ads.  Even though we know this person isn’t a doctor, we tend to listen to him or her.  Even House (Hugh Laurie) who doesn’t wear a white coat, is seen as an authority on all things medical.  People tend to believe authorities. And they will listen to you if they perceive you to be an authority in your field.
The power of authority is one of the strongest influencers. People have been known to do horrible things if directed to do so by an authority.  In a classic …read more

What are Principles of Influence and Persuasion? Before I answer my own question, let me share that I will be discussing these principles throughout the month of February. This is a short month, but there is a lot of good stuff you can take from these principles to help in your job search, on the job, and in your life.
Robert Cialdini is most known for his popular book, The Psychology of Influence and Persuasion. According to Dr. Cialdini, when influence is employed correctly, it efficiently moves people in positive directions. Those who wish to …read more