Creativity safety video from Air New Zealand.

Mail pieces, ads, and e-mail blasts are important marketing tools. You can direct traffic to your web site for more information about a product or service. But have you thought through what happens after that? What do your customers see once they get to your web site?
The landing page that you link to in your collateral needs to be focused, giving your customer exactly what you promised. If you promise mobile broadband information, but send them to a generic site page, do you think the customer is going to stick around? They might half-heartedly look at a link or two, …read more

I was pursuing the real estate listings on my local CraigsList and came across this:
Unit is upstairs and offers word burning fireplace, laundry, parking and tons of character.
I’m not sure what sort of character wants to burn words in a fireplace, but it’s probably not for me.
Several miles from me is a bar with this on its marquee:
Semi-Live Entertainment
I’ve been pondering this one for several years and someone on our forum suggests that “Semi-live performing is when live musicians are replaced by digital instrumentation.” Hmmm, that means they are appealing to folks who know what that means and …read more