Recently Nestle decided to try using tweets in their Juicy Juice ads. What’s interesting about these new ads is that readers can interact directly with the ad. They can tweet an answer to the featured question or respond to a previous comment. All from the ad (if you’re logged in to Twitter). And the tweets can be featured anywhere the ad shows.
It’s a whole new level of interactivity.

Of course, my immediate concern was live tweets. It would be quite easy for someone to graffiti the ad by making inappropriate or belligerent comments. “For juice?” you say. Yes, it’s amazing what …read more

Coca-Cola’s Europe division for Sprite is delving deep into social media with an an interactive YouTube channel called Green Eyed World. In attempt to capitalize on the teenage market, this campaign features two very popular aspects of teenage life — social networking and music.
The YouTube series stars young pop singer Katie Vogel, tracking her life and career as she searches for fame, fortune and love in New York City. Vogel appears in weekly five-minute episodes. There will be five monthly “seasons” of Green Eyed World (May, June, August, October and December). In the months between the series, Vogel will …read more