Why being honest pays in the long run

March 19, 2008 by ShannonCherry  
Filed under Entrepreneurship, Publicity

In Albany, NY, where I live, we hear all the gossip about politicians. (Well, I will admit NO ONE I know, including people who work for the governor, knew about Eliot’s secret.)

As for the newly sworn in governor, David Patterson, many insiders and outsiders knew about his affairs. So he was smart that soon after taking the reigns, Patterson publicly admitted his infidelities, as did his wife.

The rumors are now dead.  He made it a fact, so that skeleton is out of the closet - and can’t be used to make backroom deals or create a new NYS scandal. It makes people look forward, not to the past.

This is something all businesses, even in startup mode, should remember.  After all, once you tell the truth there may be a little backlash, but hiding it makes it so much wore. It ruins careers and businesses.

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  1. [...] just talked about how honesty pays. And now I want to talk about why people buy the [...]

  2. [...] STARTUP SPARK: Shannon Cherry’s following a new study that challenges the myth of 90% of new businesses failing in the first year. A New study helps define startup importance also defines start-up survival. The study tracked 5000 businesses started in 2004. More than 90% were still in business through1995. Also, all franchise salesmen, this one’s for you: Why being honest pays in the long run [...]



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