What You Sell Isn’t Important

Everything else is…

1. How you market is important. Are you being authentic? Are you targeting the right prospects? Are you following up?
2. How you treat customers is important. Are you providing the best level of service possible? Do you genuinely care about them?
3. How you manage your money is important. Are you watching every penny? Are you questioning every purchase? Are you making sure your accounting and bookkeeping are up-to-date?
4. How you treat employees is important. Are you treating them with respect? Are you encouraging them to buzz market?

The best businesses aren’t necessarily those selling the best stuff. The best businesses are those that run great businesses. A wonderful product or service certainly helps, but they’re not necessarily at the core of a great business. Everything else on the other hand…